1800 Tequila
1800 tequila is the world’s most awarded tequila and the #1 premium tequila brand in the U.S. It has deep roots in Mexican heritage and culture-driving collaborations with musicians. With hopes of expansion, I curated data on 1800’s competitors and potential marketing strategies.
Brand Market Research (Pitch)
Through Mintel, I was able to find further research which showed tequila’s reach with particular racial demographics.
BARKER NYC
Senior Strategist: Marisa Impellizzeri
Strategist: Belise Nishimwe