Holy Name
The client team at Holy Name wanted to add in some new claims-driven billboards to their digital out-of-home displays around local New Jersey highways—with the goal of getting the attention of the Northern New Jersey residents (family decision-makers, likely 30-65) so that they think of Holy Name when considering care for their family—whether it be specialty care or routine check-ups.
Billboard Copy (Pitch)
* The copy shown below are those from the Holy Name project I specifically wrote, however, there was copy submitted to Holy Name by other BARKER copywriters not shown *
BARKER NYC
Senior Account Executive: Maria Trachy
Senior Art Director: Joey Marion
Copywriters: Carlnice Robinson, Belise Nishimwe