Procter & Gamble
With a majority older employee demographic, P&G sought for a compelling and creative way to increase their Generation Z and young millennial applicants to entry-level positions.
Concept Pitch, Mock-Up
Accounts: Ian-Alijah Bey
Strategists: Belise Nishimwe, Bobby Johnson
Art Directors: Sun Walls, Aaliyah Ali
Copywriters: Aaliyah Ali, Belise Nishimwe
Social: Erin Simon