To commemorate their 30th anniversary, I, alongside a selected few, created a pitch to help the brand pivot into the future. We traveled to Houston, Texas for a VIP and behind-the-scenes experience with UniverSoul Circus meeting their leadership, staff, and performers. My team and I were briefed by UniverSoul Circus leadership on brand positioning, marketing campaigns, and social media needs. We ideated and created marketing strategies, concepts, and ideas. We then pitched the final idea to UniverSoul’s leadership, in what was a quick-turn project.

Within the project, we created not only visuals but video-form proofs of concept examples for their branding. My main role was to create and ensure our ideas aligned with our strategy and communicate it through a strategy sheet.