THE METAVERSE

Brand Market Research

As the agency recognizes the increased usage and knowledge of AI technology in 2023, they saught to learn more about the metaverse in order to find ways to merge it with the advertising and marketing space.

A brand that the agency particularly wanted to analyze was Roblox. I created a written report (7 pages) and a presentation (20 slides) with various themes:

  • Overview

  • Web3 Research & and Key Definitions

  • Advertising on Roblox

  • Brand Partnerships

  • Case Studies (Sourced by Roblox)

  • Consumer Experience

  • Popular Roblox Games (Interviewee vs. Articles)

  • Interesting Facts

  • Tips for Playing Roblox

  • Predictions and Conclusions

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BARKER NYC

Account Director: Charles Christie

Strategist: Belise Nishimwe

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