Sunsweet
As Sunsweet prepares for their annual harvest campaign and their summit to discuss future endeavors and marketing plans, I created data centering Sunsweet’s social media presence and engagement to highlight points of growth and strengths for their 2022 to 2023 year.
Brand Market Research
Having explored the social media platforms of Sunsweet’s core competitors, I created a spreadsheet of the data collected. The data showed that Sunsweet’s performance on platforms, other than Facebook, lagged in comparison. And even with their moderately strong presence on Facebook, they lacked in engagement. This data will be essential for future marketing strategies on the social media platforms.
* Where 0 is shown, the brand does not have an account on that social media platform *
Many ads have garnered great success in these recent years. I collected research and data to find why these ads gained so much success and wether those methods would be applicable and relevant to Sunsweet.
BARKER NYC
Senior Strategist: Marisa Impellizzeri
Strategist: Belise Nishimwe